The reports of the news release’s death as a public relations tool are grossly exaggerated.
The media should stop attaching the word "gate" to every scandal. Watergate wasn't about a water scandal.
Every business or nonprofit organization must be prepared to handle a public relations crisis. Every crisis situation is different, but the basis for the response should always start with honesty.
The firm was honored for a video created for the Rochester City School District.
Cook Communications was hired to summarize data-heavy reports in easily understandable brochures for the community.
An Ivy League university recently received a multi-million-dollar donation from a national foundation to build a new building for its computer science department.
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The News Release is Not Dead Yet
The Wordgate Scandal
Companies Need to Prepare for a PR Crisis
Cook Communications LLC wins a Telly Award
Turning Data-Rich Reports into Easily Understandable Brochures
National Coverage for a Computer Science Building
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